RACHEL ABRAMSON & ASSOCIATES draws on a range of tools and theories to help you reach your full potential: Entrepreneurially. These tools and theories include neuroscience, Ericksonian hypnosis, Solution Oriented Counselling, Neuro-linguistic Programming, healthy aging, habit formation, Holland's RIASEC model, adult learning principles, logotherapy and goal setting theories. Our workshops are both informative and practical. Workshops are also tailored to the needs of each participant in a safe, small-group environment.
Dr. Abramson has coined the term Four Pillars of Business. Like the four legs of a table, each pillar is important to the successful operations of a business. If any one pillar is weaker than the remaining three, that pillar will hold your business back or hold it down. It therefore becomes important for business owners to develop the necessary skills across the four pillars of business as early on in their business as they can. It is equally imperative that business owners continue to develop their knowledge and skills across the four pillars of business so that they can grow sustainably strong successful businesses.
The four pillars are strategy and entrepreneurship, finance, marketing and resourcing.
The first pillar, strategy and entrepreneurship, is a complex one. Strategy, itself, determines the business' roadmap. It sets the direction for the business short-term, medium-term and long-term. However, the success of a business' strategy relies on its business owner - the lead entrepreneur. It is the business owner who sets the business' direction and it is the business owner that determines the ultimate success of a business' strategy. Many new business owners do not see themselves as distinct entities from that of their businesses. And, in many ways, they are their business and their business is part of who they are. Yet, it is the interplay between the business owner - the lead entrepreneur - and the business itself that determines how well this pillar operates within the business.
The second pillar, finance, determines how profitable a business is, irrespective of the level of income earned. It may be the pillar that business owners shy away from the most. Indeed, the money-side of business operations may be distasteful to some. However, this pillar is crucial to the ongoing sustainability of the business. If this pillar is underdeveloped, then the business may struggle in spite of how much the business earns. If this pillar continues to be underdeveloped, the business may ultimately fold.
The third pillar, marketing, is the pillar that business owners tend to focus their attention on the most. This may be no surprise as this pillar helps businesses reach their customers, and hence, determines the level of business income. The more successful this pillar of business, the more customers that can be reached and served. When this pillar is considered in conjunction with the second pillar, the increased income that comes from serving more customers will translate into increased profitability.
The final pillar of business, resourcing, is the pillar that addresses the how of business operations. It addresses the resources necessary in order that the business can serve its customers. This pillar, while equally important to the remaining three, is often the least-considered pillar by business owners. And, in so doing, may be doing the business a great disservice over the long-term.
The Bullet Proof Your Business Coaching Program takes business and private practice owners through the Four Pillars of Business in turn. You will learn about business strategy and entrepreneurship, Levels I, II and III (Pillar 1), business financing (Pillar 2), business marketing (Pillar 3) and business resourcing (Pillar 4). Thus, Pillar 1 will show you how to set your business direction. Pillar 2 will show you how to ensure your business initiatives are profitable. Pillar 3 will show you how best to reach your target market. And, the final Pillar will show you how to resource your business for sustainability. By the end of this Coaching Program, you will know what you need to know to set up, run and grow a small business or private practice.
The Bullet Proof Your Business Workshop series also takes business and private practice owners through the Four Pillars of Business. This Workshop series is run as a series of two-day (Pillar 2), three-day (Pillars 1 and 4) or four-day (Pillar 3) workshops. Bookings and further information about this Workshop series is available through our Eventbrite Page.
The Coaching Program and Workshop series have been developed so that business owners and private practice owners can attend any combination of either program while still maximising their learning outcomes. A Certificate of Professional Practice will be provided on completion of Level I of the first Pillar and the second Pillar. An Advanced Certificate of Professional Practice will be provided on completion of the third and final Pillars. An Entrepreneurial Certificate of Professional Practice will be provided on completion of Levels II and III of the first Pillar.
You can email Dr. Rachel Abramson to receive your complimentary subscription to Owl Quarters.
If you have not already done so, feel free to visit Bullet Proof Your Business. Bullet Proof Your Business has been set up as a blog to mirror our training of the same name. You will find new material being added each Monday. So, if you like what you see there, feel free to bookmark the page so that you can return to it on a regular basis. If there is something else you would like to see on Bullet Proof Your Business, feel free to email your request to Dr. Abramson, who would be delighted to cover your requested topic in a future update.
You can also follow Dr. Abramson on Facebook or Twitter.
You can book into our workshops through our Eventbrite Page. Further information can be obtained by telephoning or texting Dr. Abramson on 0418 149 506 during normal business hours. Alternatively, you can email Dr. Abramson. She responds to emails within 48 hours.
Suite 307, 566 St Kilda Road, Melbourne
P O Box 300, Caulfield South Vic 3162
0418 149 506
ABN: 74 923 166 311